Armenian-Japanese Project Grabbed Interest in Moscow and Moldova
On September 25, annual meeting of the coordinating council of the joint project of SME DNC of Armenia and JICA the "Development of Local Production and Local Brands Promotion – Phase 2” took place at the headquarters of SME DNC of Armenia. The second stage of the project is focused on the 1st outbreak of positive results and impacts across the country, with more extensive tasks such as export and tourism promotion in local and international markets.
The main activities of the project will include: advancement of the skills of Armenian business trainers, capacity development of local SMEs, promotion of local products in diversified international markets, improvement of tourism services, attraction of domestic and foreign tourists, creation of marketing platforms representing local products and services, monitoring and accumulation of information through developing a database.
Levon Mnatsakanyan, Executive director of SME Development National Center of Armenia (SME DNC), Karen Gevorgyan, Deputy Executive Director of SME DNC of Armenia, Lilit Apujanyan, Head of the International Cooperation Department, Katsutoshi Fushimi, Manager of Japan International Cooperation Agency, (JICA) Uzbekistan Office and project’s team under the guidance ofSeno Ruiji. Keiko Maiekawa, Second Secretary of the Japanese Embassy in Armenia and Aram Babayan a representative of GIZ participated in the meeting.
Levon Mnatsakanyan welcomed the participants and thanked them for accepting the invitation. Garnik Manukyan, JICA Project Coordinator presented the summary of project's 1st year activities. Afterwards, Seno Ruiji, the program's Chief Advisor, presented the activities for the upcoming two years. Participants also discussed the expansion of cooperation and exchanged their views on follow-up.
Katsutoshi Fushimi, Manager of JICA’s Uzbekistan office evaluated highly the productive efficiency of the project. He also expressed hope that further activities will be as productive.
Fushimi pointed out the unexpected positive outcomes of the Project, particularly, the interest shown by Moldova regarding the Project and the Model of the Project, the article printed in the "Scolkovo" school magazine in Moscow, and the interest taken by Kagawa University in Japan.
In the closing the parties signed a framework document on follow-up steps.
“Development of Local Production and Local Brands Promotion” project’s 1st phase (2013-2016) was implemented by SME DNC with the technical support by Japanese International Cooperation Agency.
The goal of the project was to develop marketing methods and support local SMEs by applying Japanese "One Village One Product" (OVOP) concept , originated in Japan. The concept is dedicated to the development of local economy, SMEs, products and services in Armenia by using local resources.